The Kure - Masca reparatoare intensiva

Good

The packaging is a bit heavy, I would have loved it in a tube but I guess it’s easier to differentiate with other products of the same line. The consistency is really thick and the scent mild. My hair did not feel weighed down when I applied it though. It felt super smooth and soft. It is a bit pricey - but I would still reach for it.

Amika The Kure Intense Strength Repair Mask is a l

I've been on the hunt for a true hair savior, and I think I've finally found it with the Amika The Kure Intense Strength Repair Mask. My hair has been pretty dry and prone to breakage lately (hello, heat styling!), and this mask promised to deliver major moisture and strength. And honestly? It delivered! Texture & Application: The mask has an incredibly rich, buttery texture. It feels luxurious as soon as you scoop it out. I apply it generously to my damp hair, focusing on the mid-lengths and ends, and let it sit for about 10 minutes, maybe even a bit longer when I have time for a full self-care moment. A little goes a long way, which is great considering the price point. Results: The difference after rinsing is immediate. My hair is so much easier to detangle—a massive win for reducing breakage right there! Once dry, my hair feels unbelievably soft, smooth, and genuinely stronger. I've noticed a significant reduction in frizz and my strands look noticeably healthier and shinier, like I just walked out of a salon. It doesn't weigh my hair down, which is crucial for me. Plus, the signature Amika scent is just gorgeous—fresh, subtle, and not overpowering. Overall Verdict: If you have dry, damaged, or color-treated hair and you're serious about deep repair and hydration, this mask is a must-try. It's a little splurge, but the results are absolutely worth it. It’s become a weekly staple in my routine. My hair has truly found its "kure"!

Perfection

This hair mask comes in a pot that only a little of the product is needed when applying. The mask is thick and buttery but effective. Leaves your hair feeling soft, strong, and nourished after leaving on for 5 minutes. Highly recommend!!

A little goes a long way

Having used this hair mask for a while now I have yo say, pleasantly surprised. It is a lovely thick hair mask and smells divine. Not too overly scented. Just enough to feel luxurious. I feel like every time I use it, it helps my hair feel much smoother. And there is so much in the tub, a little goes a long way. Lovely product

Very moisturising

I was really surprised with this hair mask. At first it seems that it doesnt have slip and wont add moisture to your hair but after leaving it for a few hours and washing it out, my hair was sooo soft. I had my hair is braids and took them out and it gave me a nice braid out. It was super easy to detangle my hair. It also smells so good. The packaging is okay, nothing too special about it. Overall I believe this hair mask is a good value for money.

Lush hair mask!

Loved using this product its so moisturising, and hair feels so smooth and strong,less breakage. My hair feels healthy after using it. Love that it is easy to apply and can be used once a week. Highly recommened for damaged hair to promote healthy looking hair!. My hair looks so shiny also and can be left in to condition hair!

Feels like luxury

This Amika intense strength repair mask really does the job. On opening, it smells lovely, not too powerful. Applying was easy. it's a nice, thick, creamy consistency, and a little went a long way. After washing off, I didn't feel any residue, and the next day, my hair ends felt wonderful, soft, and looked healthy. I'll be using it again and definitely recommend it.

Thick and creamy

This product strengthens and protects hair , its thick and creamy texture transforms dry and damaged hair. It smells lovely and love the bold packaging.

Decent hair mask

This is the first time I have used Amika products and I found this hair mask to be ok for the price. I normally use the olaplex hair mask which produces excellent results for the price. This on the other hand after using thrice it hasn’t made much of a difference to my hair. The scent on this is very delicate which I liked but I am hoping that after further uses I’ll see a bigger difference in my hair. One thing that it does do is really enhance my curls and make them flow beautifully. However, it does make my hair greasy very quickly which doesn’t normally happen after a hair wash.

Don’t waste your money

I have been using this mask every week for about two months now and I see zero effects of this. I really wanted it to help my breakage. It might make my hair 10% softer, but absolutely no improvement for damaged or frizzy hair. Definitely won’t be buying again.

Very thick and instantly restoring

The intense mask was exactly that - it was incredibly thick and a little goes a long way. After drying my hair felt smoother and less dry than before. It smells really nice as well, not cheap but I think the tub would last a long time.

Left me with beautifully soft hair

After having 2 babies back to back my hair is a bit dry and unloved but this product made a massive difference! Its more like a balm than a cream and coated my hair really easily. I followed the instructions and I was left with wonderfully soft, healthy looking hair! My hair is naturally wavey and it didn't hinder my waves either. I'd actually say it helped them look more defined. It also has a wonderful fragrance!